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The Power of the Pop-Up

An Inside Look at CBL's Pop-Up Program

From global brands to local entrepreneurs to online businesses, retailers of all shapes and sizes are "popping up." Pop-up shops allow brands to experiment with the physical space, test the market, and increase brand exposure. CBL Properties launched it's first POP-UP Shop in April 2017, and since then, the REIT has expanded it's POP-UP program to over 18 properties nationwide. This SlideShare offers an inside look at CBL's POP-UP program.